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How to Purchase a Yacht:  The Power of “Specification”

Purchasing a yacht can be fun-filled, adventurous, and exciting. The freedom to experience the beauty of our great planet from the water can bring a sense of refinement to life. The joy of…

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How Aloha Guides the Successful Yacht Purchase:  A 3 Step Process 

Perhaps everyone in the world has heard of the Hawaiian word, “Aloha,” but few have taken the time to deeply absorb the beauty of this ancient expression.  According to Hawaiian tradition the word…

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How to specify the ONLY thing that matters in pursuit of your yachting dreams.

The academic literature on the psychology of the yachting industry is unusually clear: our desired outcome is not the yacht itself, but the feeling that the yacht produces. Researchers agree, that whether we know it or…

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